In the first of four new TV spots, “Alan,” played by an actual Metro rider and local actor named Chris Kauffman, is shown reading a newspaper as he awaits a Silver Line train after having the recent epiphany to, “Avoid traffic by taking Silver Line.” The 30-second TV spots will begin airing later this summer to inspire the region to “See where Silver can take you.”
In preparation of the Silver Line’s launch last July 2014, Metro unveiled three television ads to further increase public awareness of the Silver Line. The 15-second commercials encouraged the region to “look alive, good times are ahead,” while creatively highlighting the benefits of the new line: access to employment, entertainment, and shopping without the hassles of traffic or the expense of gas and parking.
Check them out below.
Ad 1 – Meet John
Ad 2 – Meet the Andersons
Ad 3 – Meet Donna (a.k.a. Dana)
Ad 4 – Meet Dawn
Ad 5 – Meet Stan
Ad 6 – Meet Stella